Who is Bikes Welcome?

We are a charitable trust who want to get more kiwis using their bikes everyday and everywhere.  Everyday bike-use is riding to the shops, to work, to meet with friends, to an appointment.  It’s not so much about riding every day, as making riding an everyday activity…. Just like brushing your teeth.

The story behind Bikes Welcome

Goals and Plan

Our Team

Trust deed (Charities Register)

Charity info (registration number CC53620) (Charities Register)

BW Statement of Financial Performance Year Ended 31 March 2017 (PDF, 284 KB)

What do you want to do? And Why?

We want to show that bikes mean business, that bike users are customers and show that everyday people ride bikes, that is possible and normal.

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We think this will help grow everyday biking it two ways.  Firstly it will encourage people to try taking short local trips by bike (the power of suggestion, the idea that if someone else can, I could too). That might flow onto the second tier of benefits: building social license for biking (normalising it, and seeing people on bikes, as people, not cyclists), which may make it easier to have fruitful conversations about supporting and funding biking infrastructure.

We are big on bike parking.  We figure good bike parking supports bikes and supports biking.  It helps make biking visible, normal and encouraged.

For more on this check out these blog posts:

Bikes and Burgers

Why Bike Parking? Part 1: Part of the Solution

Why Bike Parking, Part 2: The Psychology of Bike Parking

How do you plan to do it?

At present, in New Zealand, there is no easy way to request bike parking, no programs to encourage bike friendly businesses, and no single source of information about and advocacy for bike parking.   We intend to change that.  We will help businesses, bike-users, councils and bike parking suppliers to connect; we’ll make it easier; and we’ll actively address the quality issues around bike parking.

Initially we are focused on visitor/customer bike parking – because most people start their biking with short trips.  Later we will look at employee and tourist focused programs.

We’ll create a website, and design and print stickers and ‘invitations’ so that businesses that support bike use will be able to display a Bikes Welcome logo and be listed in a searchable online directory.  There are successful examples of this approach being used overseas.

Read more and watch our video.

What are the benefits?

The benefits of bike use are significant including health benefits, reduced congestion and emissions, and social/community/economic benefits.

Benefits of Bikes Welcome for the community

  • Behaviour Change: encourages more people to cycle everyday by making it easier, obvious and more attractive.  When they see a parked bike or ‘BikesWelcome’ sticker and think ‘hey, I could cycle here’
  • Engagement, connection, conversations: individuals – businesses – councils.
  • Supportive of those already using bikes for everyday transport
  • Bike users can find and support businesses that encourage active transport
  • Helps demonstrate their support for bike use in a wider context.  Subtly helps balance out the vocal minority who oppose cycle infrastructure projects.
  • Improve access to quality bike parking and make it easier to ask for
  • More cost effective and land use effective than providing car parking
  • Complements strategies to implement: traffic calming, increased physical activity, local business development, place-making.

Bikes Welcome: Bike parking plants the seed

Councils Benefit Too

  • More cycling means reduced costs for the council.  In QLD they found that the avoided costs of infrastructure provision through a mode shift toward active travel equates to about 5.2 cents per kilometre.
  • Bike parking can be attractive / artistic and support local identity and branding objectivesbranded-bike-rack-sandiego
  • Help council to identify and prioritise need for bike parking.  Many councils budget money for bike parking but find it hard to know how to situate it for best impact.  BikesWelcome will enable people to let their councils know where they need bike parking, potentially avoiding a ‘hit and miss’ approach or costly siting studies and customer research.

Businesses Benefit

Businesses benefit from attracting bike using customers who are loyal, local repeat business, and good spenders; and there is a strong business case for bike parking.


Why should we support you?

The Bikes Welcome model is proven (overseas) and cost-effective.  It is a practical way to support cycling at a local level, and grow social support for biking.  Not only does it encourage targeted provision of bike parking, it also helps bike users ‘identify’ themselves as customers, so their value and spending power becomes visible and recognised.

In less than a year, Jo Clendon has taken Bikes Welcome from ‘good idea’ to a well thought out model with plenty of willing and enthusiastic supporters just waiting to roll it out.   With years of professional expertise and a huge drive and passion for getting people on bikes, Jo Clendon is the person to make it happen.  We’ve run a successful Pledge Me campaign, as well as securing some grant and donation funding; and this will fund our design, printing and web hosting costs.   We want our website to be professionally designed and built, not cobbled together, and we don’t have the funds to make that happen.

We have plans and goals as to how we can become financially self-sustaining in future, once we get over the start-up hill.

Please Help Fund Us

We can provide budgets, plans, you name it.  Let us know what you need so that you can feel confident to put your money behind our vision.  Together let’s make it happen.


Consider the Alternatives To Bikes Welcome:

  • Badly parked bikes (health and safety)
  • Annoyed businesses (business obstruction, property damage)
  • Untapped market of potential bike users and customers
  • Turned off participants (nowhere to park their bike = obstacle/objection to riding)
  • Big consultant’s fees to research design bike parking strategies (when we could just ask people for what they want!)
  • Increased bike theft
  • Local groups ‘reinventing the wheel’ as they try and develop a bike parking and business focused advocacy strategy.

Relationships and networks

BikesWelcome is continually working to engage the support of individuals and organisations to develop a network of supporters who can communicate, promote and participate in the implementation of the BikesWelcome model.  Including:

CAN (Cyclists Action Network) Conscious Consumer Generation Zero
Sustainable Business Network Christchurch City Council Wellington City Council
Hutt City Council Bike Auckland Auckland Transport
SPOKE Christchurch Hutt Cycle Network Private Businesses
Cycle Aware Wellington Facebook Followers

Blog / Website Followers

Pure Advantage Wellington Community Trust Transition Towns Lower Hutt

 Read our testimonials

See which companies supported our Pledge Me campaign